Also all of this is speculation and I'm not a trademark lawyer.Įdit: The link I had posted expired? I changed it to the trademark homepage. The internet wasn't around between 1973 to 1988, so no real evidence outside of a shirt with the logo or an internal file would exist. Tl,Dr: It's possible the cornucopia existed, but Fruit of the Loom removed it to avoid possible trademark issues. But this is just something I was thinking about and I figured I would share. The company also had a yellow background for its trademark. The red apple was in the center of the circle, while black berries and green grapes were located on the outer edges. The logo was not rectangular but it was still round and featured three colored circles. Do I have any real knowledge of trademark law? Also no. The first logo was introduced in 1927 and was used until the year 1936. And if your father is anything like mine, he owned those shirts for long enough for you to see them.ĭo I have proof? No. And since this logo was stopped officially in 1988, if not unofficially before then, and the internet wasn't around as much then, it was easy for them to deny it, but people remember the logo for how it was. To avoid any issues with someone trademarking a similar enough logo and taking them to court, they quietly changed the logo and say it was never part of their logos through the years. So, it could be possible that Fruit of the Loom was using the cornucopia logo for years, not realizing their trademark specimen doesn't support the cornucopia, until someone at the company noticed. Now, based on the infor from the US Trademark website, drawings must reflect the logo you want to use. Now, the logo pictured on the trademark page does not have the cornucopia on it, even though the descriptor is there. So, it feasible that they were printing shirts during this time with the logo as we remember. So for 15 years, they had this trademark and they were using it. The trademark was filed November of 1973, and was cancelled November of 1988. Except, that there is an old post on here that explains that Fruit of the Loom filed a trademark for a logo that included a description of a cornucopia. I also know that as far as records show, there was never a cornucopia. I remember being a kid and asking my dad what the brown thing on the logo on his old undershirt was, and him telling me it was a cornucopia. I, like many of you, vividly remember what the Fruit of the Loom logo used to look like.
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